goodwill

good-will · noun

imported

Definitions

noun

  1. 1.

    Friendly, helpful, or cooperative feelings or attitude toward others.

  2. 2.

    The established reputation of a business regarded as a quantifiable asset.

  3. 3.

    Cheerful consent or willingness.

Phrases & expressions

  • •
    gesture of goodwill — An action meant to show friendly intentions
  • •
    goodwill ambassador — A person who promotes friendly relations
  • •
    goodwill tour — A trip made to foster positive relationships
  • •
    peace and goodwill — A phrase associated with holiday wishes

Related words

Antonyms: hostility, ill will, malice
See also: benevolence, friendship, generosity, kindness
Synonyms: benevolence, favor, friendliness, kindness

Etymology

From Middle English god wille, meaning "good will" or "benevolent intention." The compound has been used since Old English times.