loyalty

loy-al-ty · noun

imported

Definitions

noun

  1. 1.

    The quality of being faithful and devoted to a person, cause, country, or institution.

  2. 2.

    A strong feeling of support or allegiance.

  3. 3.

    (plural: loyalties) Particular allegiances or commitments that a person holds.

Forms

plural: loyalties

Phrases & expressions

  • •
    loyalty card/program — a marketing scheme that rewards repeat customers
  • •
    brand loyalty — the tendency of consumers to continue buying the same brand
  • •
    divided loyalties — conflicting allegiances to different people or causes
  • •
    test of loyalty — a situation that proves one's faithfulness
  • •
    pledge loyalty — to formally promise allegiance

Related words

Antonyms: betrayal, disloyalty, faithlessness, infidelity, treachery
See also: allegiance, devotion, fidelity, loyal
Synonyms: allegiance, constancy, devotion, faithfulness, fidelity

Etymology

From Old French loialte, lealte (loyalty, fidelity), from loial (loyal), ultimately from Latin legalis (legal). Entered English in the 14th century.