lure

lure · noun

imported

Definitions

noun

  1. 1.

    Something that tempts or attracts with the promise of pleasure or reward.

  2. 2.

    To tempt or attract someone to do something or go somewhere, especially by offering pleasure or reward.

  3. 3.

    A type of bait used in fishing, typically an artificial one.

Forms

plural: lures

Phrases & expressions

  • •
    lure away — to attract someone away from their current position or commitment
  • •
    lure into — to entice someone into a situation, often deceptively

Related words

Antonyms: deterrent, repellent
See also: entice, lured, tempt
Synonyms: bait, enticement, temptation

Etymology

From Old French leurre ("bait, lure"), of Germanic origin, related to Middle High German luoder ("bait").