mainstream
main-stream · noun
Definitions
noun
- 1.
The prevailing current of thought, influence, or activity; the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.
- 2.
Belonging to or characteristic of the mainstream; conventional or widely accepted.
- 3.
To bring into the mainstream; to make something part of conventional practice.
Phrases & expressions
- •go mainstream — to become widely accepted or conventional
- •mainstream media — major news outlets and publications that reach large audiences
Related words
Etymology
From English main ("principal, chief") + stream ("flow, current"). Originally used in the early 17th century to describe the main current of a river; the figurative sense of "prevailing trend" developed in the early 20th century.