brand

brand · noun

imported

Definitions

noun

  1. 1.

    A type of product manufactured by a particular company under a particular name.

  2. 2.

    To mark with a branding iron.

  3. 3.

    A particular identity or image regarded as an asset.

  4. 4.

    To assign a brand name to.

  5. 5.

    A mark burned on livestock or formerly on criminals.

Forms

plural: brands

Phrases & expressions

  • •
    brand new — completely new
  • •
    brand name — a trade name
  • •
    brand loyalty — consumer preference for a particular brand

Related words

See also: logo, marketing, trademark
Synonyms: label, make, trademark

Etymology

From Old English brand meaning fire, flame, or sword.